The SECURE SITE logo means this site is protected from Credit Card Fraud and Identity Theft using the Secure Sockets Layer, a protocol developed for and backed by the IETF (Internet Engineering Task Force) for transmitting private information via the Internet.
SSL uses a cryptographic system that uses two keys to encrypt all data in secure website areas - a public key and a private key known only to the recipient of the message.
Any confidential information, such as credit card numbers, user information is guaranteed to be communicated securely to and from this site.